About
The West End Project is Camden Council’s £40 million scheme to deliver exciting improvements to the heart of Camden’s busy West End. Work has been completed to transform the areas around Tottenham Court Road, Gower Street, Bloomsbury Street, Princes Circus and St Giles, helping the area to continue to grow and flourish.
Major changes included Tottenham Court Road and Gower Street/Bloomsbury Street becoming two way to traffic, reducing congestion and air pollution and speeding up bus routes. There are new safer provisions for cyclists as well as new and regenerated public and green spaces.
The project is providing safer, greener and more attractive streets for residents and visitors helping to attract, sustain and boost local businesses. This includes wider pavements with new high quality materials, the removal of street clutter and new pedestrian crossings.
The rich heritage of the area is being celebrated through the restoration of the local War Memorial, the Fitzrovia Mural and the historic lamp posts on Tottenham Court Road.
Locations
Celebrating the West End Project
The project has won and been nominated for a number of awards including:
2024
- Winner – Public Space – Pineapple awards
2023
- Honour award – Alfred Place – world landscape architect award
2022
- Winner – BALI award in the HARD LANDSCAPING CONSTRUCTION (NON-DOMESTIC) – OVER £500K category
Shortlisted – Landscape Institute Awards – Excellence in small Landscape and Garden Design – Alfred Place
- Winner – NLA Awards – Pubic Spaces category Alfred Place Gardens
Shortlisted – Dezeen Awards Alfred Place Gardens
- Winner – Urban Transport Design Award for Alfred Place – Transport Planners Society
Shortlisted – for Whitfield Gardens Camden Design Awards
2021
Runner up – NEC Transport Project of the Year. West End Project NEC Awards.
- Winner – Hard landscaping construction (non domestic) over £500K Whitfield Gardens – BALI National Landscape Award
2019
- Winner Unbuilt Public Spaces New London Architecture Awards for the West End Project Public Spaces
- Joint winner Future Place category at the Design Council’s Pineapple Awards for the West End Project
Shortlisted – Architectural Design of the Year – London Construction Awards for the West End Project public and green spaces
2017
- Winner – unbuilt public space – New London Architecture Awards for the West End public realm spaces (old designs by DSDHA)
- Highly commended – Award for best use of publicly owned land/property in Placemaking Planning Awards for the West End Project public realm
Shortlisted – London Planning Awards Best Conceptual Project, for the West End public realm spaces
Transformations
Below is a map of the project area highlighting the changes taking place. If you have any difficulties in accessing this information or would like to receive this in an alternative format please contact us directly.
Partners
The project was approved in 2015 and Camden Council has been working in partnership with Transport for London, Crossrail: The Elizabeth Line Project, City of Westminster Council, Central District Alliance (was BeeMidtown), The Fitzrovia Partnership and London First. We received over 1,000 responses to the original consultation from residents, businesses and local interest groups which has helped to shape the project. We continue to work closely with local resident associations, businesses and special interest groups to ensure the project delivers the transformation that the area and its community deserves.
