West End Project

Reducing congestion across the area by introducing two-way roads

• Up to a 71% reduction in traffic on Tottenham Court Road during restricted hours.
• Up to a 41% reduction in traffic on Tottenham Court Road out of the restricted hours.
• Up to a 46% reduction in traffic on Gower Street.

Making bus journeys more efficient with bus and cycle only areas on Tottenham Court Road

• Bus routes 24, 29, 73 and 390 are all now quicker.

Helping cyclists take advantage of the new cycling facilities

• Around 2.6km of new cycle lanes including segregated cycle lanes on Gower/Bloomsbury Street.
• Percy Street and Stephen Street saw an average of 3133 cycling journeys on a weekday.
• Warren Street Santander Cycle dock saw its highest ever number of loans with 3028 in July 2021.

Emergency Services response times remain unaffected by the project

• London Fire Brigade have not noticed any negative impact, and their attendance times have got 8% quicker from Euston Fire Station.

Improving air quality

• Air quality is better now than in 2018. When comparing the bias-adjusted annual means at each site, 2021 concentrations are lower, and therefore improved. In 2018, 17 of 18 sites were above the Air quality objectives levels whereas in 2021, only 5 of 19 sites were above the objectives levels which shows significant improved annual mean concentrations.

Attracting more people to enjoy the area and its local businesses

• Tottenham Court Road saw 1million footfall for a week for the first time in Fitzrovia ever in the summer after our works completed in 2019.
• New seating has been added along on Tottenham Court Road to relax and pause.
• New wider pavements across the area creating more room to move easily.

Improving biodiversity and the environment

• 70 new trees including mature trees.
• 3 new public spaces (Princes Circus, Windmill Square and St Giles Square).
• 1 new park at Alfred Place.
• 1 new rejuvenated park at Whitfield Gardens.
• 3 new pocket parks on Tottenham Court Road and 1 on Huntley Street.

Showing the neighbourhood at its best

• Beautiful York stone paving added on Gower/Bloomsbury Street.
• Stunning new granite paving along Tottenham Court Road including large sections widened.

Caring for local heritage. Restoration of the:

• Grade II listed lamp posts restored and reinstalled.
• Grade II listed war memorial restored and added with an improved surrounding.
• Memorial in Whitfield Garden restored and reinstated.
• Fitzrovia Mural restored.
• Grade II listed fountain, restored and reinstalled as an ornamental centre piece.