One of the challenges with redesigning such a large website as Camden’s, which has to provide almost 600 different services to a wide demographic of users, is how to capture the information about what users want on the site that is not there? Of course we look at the results of our search logs and […]
Is what we measure wrong? Like most bods in government organisations we love our statistics in the webteam and we can get loads of them from Google analytics. But recently we asked ourselves whether we are measuring the wrong things? Each month we look at the number of unique visitors that come to the website […]
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